Guest Blog by Josh Mango of Mango 360
When you type something into Google, Bing, or Yahoo!, chances are the first or second result is the one you select. The first results you find below the paid advertisements are called “organic” search results. SEO, or search engine optimization, is the process of getting those organic results to show up on search engines. As small business owners, we all want to get as many relevant visitors to our website as possible. One way to do this is through link building. Read on to learn 5 ways your small business can use link building to improve SEO.
- WRITE GUEST BLOGS
Nobody knows your business as well as you do. As an expert and a thought leader in your industry, one of the best ways to get links to your own site is to write guest blog posts on other websites. Reach out to bloggers that interest and inspire you. Find out which websites have a strong network of readers who fit your target audience, then reach out to the owner and offer to post a blog in exchange for a link back to your website. Guest blogging is a win-win both for you and the site owner. He or she will receive quality content, and you’ll improve your SEO with a strong link to your website.
- DISTRIBUTE PRESS RELEASES
One way to gain some positive PR and links to your site is through publishing and distributing press releases outlining events, philanthropy, new products, or other news. Not only does press release distribution help spread the word on exciting information about your company, but it also will get you some solid links to your site.
- CREATE EXCELLENT CONTENT
We live in a social media-driven world, where users are constantly sharing posts on Facebook and Retweeting short blurbs of information. What do each of these shares and Tweets have in common? Users find them interesting. One of the best ways to gain organic followers is to create premium and unique content that others will find useful.
- CLAIM YOUR BUSINESS LISTINGS
From Yellow Pages to Moz to Google My Business, there are hundreds of places to claim your business listing online. While claiming a listing is usually simple, it does take time, and there is a right way and a wrong way to do it. All listings should be consistent across platforms, using the same abbreviations and formats. For example, writing 123 Main St. #400 on Merchant Circle and 123 Main Street, Suite 400 on Yahoo could be detrimental to your SEO efforts. Each listing you do properly claim should include a link back to your website.
- BECOME A RESOURCE FOR OTHERS
Consider creating a resource page as a tool for others. For example, a marketing and advertising agency might post unique tips for inexpensively promoting your business, while a car accident attorney might want to include information on the type of insurance required for Florida drivers. Whatever the industry, answer the questions your target audience wants to know, and you will find others may begin posting links to your website. SEO tactics are constantly changing, and it is important to keep up on the many ways that will help your business show up on page one of Google. Most small business owners simply do not have the time (or knowledge) it takes to improve organic rankings on Google. Mango 360 is a Florida SEO Company that does. For more information on our services, give us a call at 813-720-7532.