Florida has been a priority market for Rubio’s expansion due to the shared passion for quality seafood and culinary innovation. The first Florida location in Tampa opened its doors in 2016, while the newest St. Petersburg location will have its grand opening on January 10, 2019 at 1330 4th Street North.
After a college trip to Baja California, Mexico, Rubio’s Co-Founder Ralph Rubio brought his love for fish tacos back to the United States. The exceptional flavors prepared in Rubio’s kitchens are a combination of its south of the border roots and the influence of California’s coastal waters. Rubio’s stands by their mission to serve delicious coastal food that not only tastes great, but that guests can feel great about eating. The restaurant uses responsibly sourced wild-caught seafood in nearly all their seafood dishes, while continuing to expand the menu with delightful and unique recipes ranging from seafood tacos and burritos to California Bowls and fresh salads.
Consistently ranked as one of the top fast casual chains in the nation, Rubio’s Coastal Grill is widely known for popularizing the fish taco and coastal cuisine. The company has worked to implement the first ever National Fish Taco Day, which will be observed every January 25 – starting this year.