St. Petersburg was the perfect designated home for their new business venture as they both adored the ‘Burg’s “little slice of heaven.” Nestled at 3015 7th Street North, they discovered a former ice factory that fit their vision perfectly – with some serious TLC. A small group of dedicated teachers and friends worked night and day to get the space ready, conducting renovations to the space but maintaining the original, beautiful brick walls. In March of 2013 they were able to have their grand opening. They handpicked teachers to instruct classes within their two small studios, and slowly but steadily the Body Electric family grew.
After recent expansion, the building now accommodates three large studios, a lobby and hangout space, a retail shop (Om Depot), showers, lockers, and a teacher’s loft. Body Electric offers over 60 classes per week, in a variety of expertise levels and methods of yoga. Some of their methods and classes include Mysore, Hatha, power, Yin, hot classes, restorative, SUP (Stand Up Paddleboard), Tai Chi, and more. Baby/toddler classes are also offered once a month to encourage the whole family to practice together, and to get youth started early on a healthy lifestyle.
Body Electric Yoga Company aims to be a fun, safe, and inclusive environment for anyone in the community looking to expand their practice and health in body and mind. To facilitate this experience, clients are given the opportunity to take workshops with renowned yogis from across the globe, as well as offered more in-depth philosophy workshops for those who wish to deepen their practice. Their main objective at Body Electric is to “get the good word of yoga out to our community -- yoga is fun, it's weird, and it's good for you!”
As primarily a yoga studio, the Body Electric Yoga Company also aspires to be a community-oriented space. Body Electric partners up with many other local businesses to provide unique experiences for students, as well as a way to give back to the community. Body Electric houses a book club that meets at the studio monthly, run by local bookstore, Tombolo Books. They also have their own philanthropic arm, the “BE Good Club”, which chooses a community partner each month to serve. Throughout their time the BE Good Club has collected sports equipment for after-school programs, backpacks and school supplies for at-risk youth, and volunteered for the local chapter of the Girls Rock Camp, to name a few.
Body Electric is also passionate about going out into the community to bring yoga to the people, and show that it's not something restricted to being performed in a studio. Body Electric’s “Yoga on Tap” program meets at three different breweries/restaurants five times per month, and “Yoga Poolside” meets at the Hollander Hotel pool every Saturday morning. Their SUP program encourages participants to get out in nature and do something uncommon and challenging.
The Body Electric Yoga Company strives to keep the emotion and culture of St. Pete alive and thriving throughout their space - from the St. Pete tees, Florida hats and SUP boards propped against the wall . Body Electric feels “the people of St. Pete are so chill and welcoming, and we strive to emulate that in the way we do business and interact with our people.”