Hi there! It’s the team at Two Stories Media again. Two Stories Media is Tampa Bay's premiere full-service video production and photography company, specializing in commercial, creative and event photo and video. Today, we wanted to offer some insight into the importance of your businesses’ brand image.
This is a question that is asked all the time, in some form or another. Many people don’t understand branding photos and videos or the necessity of them for the success of your business.
You may have heard it before, “it’s all about perception.” Now, don’t get us wrong - you want to be authentic and real, but you also want to put your best foot forward in your branding. Branding photos and video can be used for a variety of purposes, including: your website, social media, printed and emailed marketing collateral, and more. Today, we’re giving you three reasons why brand image is important for your business.
1. Brand Image Creates Recognition
When your imagery is consistent and relevant to your business and brand, then customers (and potential customers), will be able to easily recognize your brand. This will also allow your business to stand out from the competition. Being consistent in your brand will improve your recognition and build trust with your existing and potential customers. A consistent brand puts customers at ease because they know what to expect each time they work with you.
2. Brand Image Leaves an Impression
Think about the amount of time that you have to leave an impression on a potential customer? TIME recently presented a study which states that adults now have a shorter attention span than a goldfish! That means you have 8 seconds to leave an impression on someone! Whether that is through a business card, a website view, or social media scroll, you want to ensure that your branding is recognizable and leaves a positive, lasting impression on your customers.
3. Brand Image Reflects your Business Experience
We’ve all experienced it before. You hear great things about a company, then find their website and it is a hot mess to say the least - stock imagery, outdated, and not user friendly. In today’s society, if you don’t have a well-designed website or active social media presence, many people will move right along to your competitor - even if they may not provide the best product or service. Remember that little quote about perception, this is one area where it is key. Potential customers want to see that you are updated and put together before they ever hire you.